Web design is as much a matter of strategy as it is imagery. The online world is fast-paced and incredibly demanding. Online users are particular about what they see and don’t see on a website. According to research, internet users only stay 10 to 20 seconds on a website if they detect little value to be gained. When this happens, it increases the bounce rate of your website, which can end up affecting your search engine ranking.
A website bounce rate is determined by the number of users who visit only one page on your website before exiting abruptly. Chances are, these users will not return to your website again and you will have lost a potential customer. To avoid high bounce rates, it is necessary to keep your website’s design and content updated. That said, here are some of the latest hit trends in web design that can help increase your traffic and lower your bounce rate today.
Forms that Utilize Natural Language
In today’s online world, people respond better to humanized language. This is especially true when you need to ask your viewers for information. Do away with lengthy forms that ask for information robotically. Phrase your questions the way you would ask them of a friend. For example, avoid posing questions as plain as, “Can I have your email address?” Instead, you can say, “We would love to stay in touch with you. How about giving us your email address?”
Your conversation with your viewers must feel personal and authentic so that they respond more freely. Consider the human factor. Remember that you are not just building a website, but you are also trying to promote brand engagement.
Websites Gain from Providing Rich Media Content, Cinematography
If you are currently revamping your website, consider replacing some of your still photos with cinemagraphs. GIF files are a big hit among online users today. You can say they are a cross between videos and photos. They don’t emit sound, but they are animated. This means they are more exciting to look at than a photo, but easier to load than a video. You may not realize it, but utilizing cinemagraphs may just be the key in increasing your sales online. In fact, one experiment found that utilizing cinemagraphs or GIFs on websites resulted in 20 percent increase in conversions from new website visitors.
Mobile Must be Forever on Your Mind
A great deal of browsing today is now done on a mobile device more than a typical desktop. In fact, one study has now found that two of every three minutes users spend online is now through a mobile device. Consequently, there is a corresponding drop in the number of online customers who browse via a desktop. This is why you need to make sure that your website has a mobile-friendly version that can be accessed on a smartphone or tablet. It should load properly and be incredibly easy to navigate even when the user engages on a small screen.
Keep these trends in mind and consider implementing them on your own website. In case you are not exactly an online whiz, don’t fret just yet. The truth is you can easily hire a professional website design company to get the job done for you. Feel free to ask them about which of these web design trends might work best for your company.
Top Web Design Trends To Watch In 2017, Forbes
How Long Do Users Stay on Web Pages?, Nielsen Norman Group
17 Website and UX Design Statistics That Make the Case for Smarter Web Design, Hubspot