It doesn’t matter if your business is just small or starting out. In today’s world, you need a website to inform your market audience about your business and what you offer. A website also keeps your audience engaged in your brand—a requisite to developing loyalty and eventually sales.
The effort expended to create a great website is by no means wasted. Consumers across the globe spend at least a few hours on the web each day. In fact, more than 286 million people in the U.S. enjoy access to the internet at home. You are potentially tapping into nearly 89 percent of the country’s entire population by creating a web presence. That represents as much as 88.5 percent of the country’s population, much of which also enjoys mobile access to the internet via handheld devices. Indeed, the number of digital shoppers in the U.S. is expected to grow. Forecasts indicate a U.S. digital shopping crowd of 224 million by 2019.
The best way to attract and appeal to these digital savvy customers is to create a compelling website showcasing your brand or product and service. To attain a site that captivates and draws traffic to your business, digital marketing companies offer an array of website design packages. These packages may differ slightly in their service inclusions but each should cover the following primary components.
In some cases, when building your own site, you may be asked to choose between a variety of design themes. These free or low-cost providers present limited choices, but you can save a lot of money by going this route if your website budget is slim. Of course, you can gain many more options and a greater level of acuity from professional website designers who can customize your site in accordance to your niche market. This requires your business to establish a web development budget.
Social Media Links
To support other elements of an effective site, social media links are necessary on your business’ home site. They can muster considerable amounts of organic traffic to your website, especially when creating accounts with the social media giants—Facebook, Twitter, YouTube, Instagram among them.
These days, mobile browsing and shopping outpaces any other platform usage. The world no longer needs to unfold a laptop or sit at their desk in front of a desktop computer. Smartphones and tablets can be thrown inside a carrying bag to go with you almost anywhere. Because of this, your website design and formatting need to conform to these mobile platforms. Your design, in essence, detects those instances when a user is connecting via a mobile device.
Regardless of the web design package you decide to purchase, all three of these basic ingredients should be included. After finding the packages that include these integrals, ask your designer about other means to building audience and sales, then decide on which package meets your business and budget requirements.
United States Internet Users, internetlivestats.com
Number of digital shoppers in the United States from 2014 to 2019 (in millions), statista.com
3 Reasons Websites Are Vital for Small Businesses, forbes.com